Abstract
The article examines the fundamental importance of political strategic communications for public authorities. The "supra-communicative" essence of strategic communication is substantiated. The article presents the stages of managing political communication in general and strategic communication in particular. The stages of strategic communication management are considered on the example of regional political communication, where the features and characteristic problems in its implementation are identified. One of the key problems of political strategic communication at the level of the Russian region is the lack of resources (organizational, personnel, etc.). The criteria for evaluating the effectiveness of communication are also considered, they can be conditionally divided into two types – sociological and statistical.
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