Abstract
The article examines the management of tourist and recreational activities, developing rapidly in the economy of Uzbekistan in recent years. In the course of the study, the main elements of the competitiveness of tourist and recreational enterprises, the mechanism of ensuring the competitiveness of tourist and recreational enterprises, an algorithm for the formation of the effectiveness of ensuring the competitiveness of tourist and recreational enterprises, the process of introducing new additional services by tourist and recreational enterprises, as well as an expanded cognitive model of regional tourist and recreational enterprises were considered. enterprises.
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