تشكيل الخطاب الأدبي في تويتر: التقاليد الأدبية وحيل التقنية

Abstract

This study attempts to analyze the complex relationship between literary phenomena and products of modern technology; particularly new channels of social media. The mass development of communicational technology has recently provided new and serious challenges to literary arts, which led writers and critics to rethink some of the literary principles and review their writing strategies, to adapt to the nature of technological inventions dominating this era. The research addresses this issue by focusing on social media, Twitter in particular; Twitter is a socio-cultural phenomenon that basically depends on ‘written words’, with new concepts in regard to writing space, styles of presenting texts, and ways of interaction with readers. The study begins by tracing the historical relationship between the machine and literature. This relationship witnessed a dramatic twist in the era of postmodernism where technology plays a central role, especially with the emergence of social media. The paper shows that Twitter adds new dimensions to concepts of writing, text, and literary interaction. It also contributes to literary lexicon, helps to market literature, and encourages people to write and publish literary works. One of this study’s aims is to find out whether it is possible to talk about the birth of a new literary genre called ‘literary Tweetting’, as a result of the relationship between literature, the well-established institution, and Twitter, the widely-expanded and interactive channel.