Abstract
The article examines the features of conceptualization of the phenomenon of memory in the Russian and Chinese languages. By comparing the linguistic representations of memory in two cultures, similar and nationally specific images and connotations are revealed. The authors come to the conclusion that the ideas of Russians and Chinese about the connection between memory and thinking, past and future, about the dialectical nature of the phenomenon of memory are universal. However, associative interpretations of the properties of memory are realized in Russian and Chinese linguistic cultures in different images
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