ВИКОРИСТАННЯ КЛАСТЕРНИХ ІНІЦІАТИВ У СИСТЕМІ РОЗВИТКУ РЕСТОРАННОГО ГОСПОДАРСТВА УКРАЇНИ

Abstract

The article investigates the use of cluster initiatives in the system of development of the restaurant industry of Ukraine. The classification of food products of agrarian and industrial complex which are realized by establishments of restaurant economy is developed. The relevance of the chosen topic is due to the need to develop the concept of state initiatives for clustering of the restaurant industry as a mechanism for program regulation of the efficiency of the restaurant industry. The mechanism of interaction of the restaurant cluster is given. It is determined that the introduction of restaurant clusters will allow initiating the process of changing the structure of procurement by restaurants in favor of domestic raw materials. It is analyzed and established that for the development of the restaurant industry are quite attractive tourist regions, in which it will be possible to form the following main clusters: food, tourism and transport. The classification of clusters of the tourist region is given. It will also be necessary to increase and optimize tourist flows and reorganize the transport system. The development of such large-scale clusters should be regulated by the state, but in this case the restaurant cluster should be separate in each region, taking into account the specifics of a particular region and providing greater cluster flexibility, which will not eliminate the need to define restaurant cluster and adjacent clusters. Therefore, to increase the macroeconomic efficiency of restaurants, it was proposed to implement state targeted programs for the initiation and development of clusters of restaurants on the basis of food and recreational tourism clusters. The place of the restaurant cluster in the structure of food and tourism clusters was also determined, the connection with the transport cluster was established. A model of interaction of the main participants of the restaurant cluster has been developed, which provides an opportunity to stimulate the development of both restaurant entities and related economic activities.