The Mechanism of Implementing the Strategy of Development of Regional Tourist and Recreational Clusters

Abstract

The purpose of the work is to verify the offered hypothesis by the example of modern Russia and to development the mechanism of implementing the strategy of development of regional tourist and recreational clusters in the basis of new information and communication technologies (ICT). The methodology of the research is based on the systemic approach and application of the methods of problem and logical analysis for determining the problems that are peculiar for Russian tourist and recreational clusters. The information and analytical basis of the research includes the official materials of the Russian Cluster Observatory for 2018. As a result, the authors come to the conclusion that new ICT allow for successful overcoming of most existing problems peculiar for regional tourist and recreational clusters and of information and communication nature, thus stimulating implementation of strategies of their development. The offered mechanism of implementation of the strategy of development of regional tourist and recreational clusters on the basis of new ICT showed that these technologies ensure successful overcoming of information and communication barriers on the path of highly-effective interaction between these clusters, allowing for maximization of their effectiveness and creation of advantages for cluster participants and interested parties, including government regulators, business partners, and consumers.