항공관광 관련 전공 대학생들의 직업이미지와 직업가치관이 취업준비행동에 미치는 영향

Abstract

The global economy has never faced a challenge like the recent outbreak of COVID-19. As a result, most service-related industries, including domestic and international airlines and hotels, have stopped hiring new employees, increasing the Employment stress level of university students studying fields related to the hospitality and airline industry. This study aims to analyze the correlates of both job image and occupational values among university students who major in the disciplines relevant to aviation tourism and examine their impact on the students’ employment preparation behavior. The results of this study is that the job image has a positive and statistically significant influence on occupational values and that the job image does not have any statistically significant association with employment preparation behavior, either preliminary or full-scale preparation behavior. The analysis also shows that occupational values have a significant positive impact not only on the preliminary preparation behavior but also on the active employment preparation behavior. Based on the analysis of the survey, this paper provides the foundation for strengthening the employment preparation behavior by emphasizing a clear understanding of the job features, appropriate occupational image, and proper work values.