Прийняття стратегічних рішень підприємствами сфери туризму в умовах конкуренції

Abstract

The article is devoted to the disclosure of theoretical and methodological foundations and development of practical recommendations for strategic tourism management in Ukraine. The main components of an effective strategy in the field of tourism are identified as well as the main levels of tourism development and appropriate tools for implementing this development. The authors have analysed the process of strategic decision making by enterprises in the field of tourism in a competitive environment. The strategies of tourism enterprises should be the basic provisions creating a hierarchical system with intertwined elements. This system should be in line with the national strategy for the development of tourism in Ukraine, combining macro-, meso-, and micro-levels. The ratified Programme of the sphere of tourism development of Volyn region exemplifies the practice of development and realisation programme and strategy by local authorities in the field of tourism. It has been concluded that coordination and control over the implementation of the Programme remain unsettled. Apart from the development measures and sources of funding the strategies for tourism development in the regions of Ukraine should also provide appropriate mechanisms for control, monitoring and reporting. The study of tourism has shown that this industry is currently experiencing at the stage of development, which is due to the long process of reforming Ukraine's economy. In this connection, the author has proposed the following measures aimed at withdrawing the tourism sector out of development: achieving European and world parameters of the balance of service quality and prices for these services; development of market mechanisms in the field of tourism; development of tourism in a mixed form of ownership; raising funds from the tourist structures independently, as well as bank loans and investments; development of an investments protecting mechanism, including the foreign ones; creation of a favourable tax policy to support tourism development, intensification of environmental activities to create normal living conditions and environmental safety of the territory; creation of programmes and further prognosticating the sphere of tourism development.