СУЧАСНІ БІЗНЕС-КОМУНІКАЦІЇ ТА МІЖНАРОДНИЙ ЕТИКЕТ В СФЕРІ ОБСЛУГОВУВАННЯ

Abstract

The article is devoted to the exploration of theoretical and methodological aspects of the communication culture as an important factor in building interpersonal relationships, particularly in the professional service sphere. Modern trends and features of business communications in connection with crisis phenomena affecting the field of tourism and hospitality are summarized. The authors substantiated the relevance of international etiquette and features of the modern system of business communications in the service sector. Prospective directions are highlighted, the implementation of which would ensure the development of international etiquette as a regulator of international relations in the system of business communications. It is underlined, that tourism and the hospitality industry are currently going through a series of turbulent tests, which cannot but cause the transformation of business communications, the termination or optimization of existing business contacts, the creation of new ones, corresponding to new rules and requirements of an unstable external environment. All this is reflected in the peculiarities of international etiquette in the field of service. The purpose of the study is to substantiate the specificity of international etiquette in the system of modern business communications, its relationship with legal and other social and regulatory norms. Modern crisis processes, and especially the pandemic and the full-scale military invasion of the Russian Federation in Ukraine, are putting significant pressure on tourism and hospitality. Among the new challenges faced by the representatives of the organizations in this field, it is worth emphasizing the change in consumer preferences towards digitalization modern consumers demand an almost instant response to their requests. It is quite natural that these changes entail the transformation of business communications, which are also moving into the digital environment. This, in turn, causes the need to observe new norms of international network etiquette – now online. In the realities of Ukraine, when more than 95% of the inbound tourist flow is represented by tourists from Europe, the study of the specifics of European norms and principles of business communication and etiquette becomes especially relevant.