Abstract
Purpose: This study identifies factors in the characteristics of online shopping logistics services from prior studies, and analyzes the impact of these factors on customer service.
 Research design, data, and methodology: For this research, a questionnaire from the perspective of consumers was designed. By analyzing the existing literature, this study proposes five dimensions (service convenience, service reliability, service guarantees, price rationality, and service attitudes), constructing a research model with customer satisfaction as the dependent variable. Reliability analysis, exploratory factor analysis, and multiple regression analysis were applied to the data.
 Results: The analysis confirms that the five dimensions of logistics service quality all correlated positively with customer satisfaction.
 Conclusions: This research provides models and solutions that logistics enterprises can use to improve service quality, and provides strategic significance for scientifically and effectively improving logistics services.
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