템플스테이 체험객의 감정, 몰입, 행복 간 구조적 관계 분석

Abstract

Happiness can be said to be the ultimate goal of life that everyone can feel. It is said that 95% of people who participate in temple stay feel happy after getting away from their tiring daily life. That’s why this study aims to analyze the structural relationship among the factors of emotion, flow and happiness for temple stay participants. For this study, a total of 280 questionnaires were handed out during October 3 to 27, 2019 to temple stay participants and 252 questionnaires were used for the final analysis. Frequency and reliability analysis were performed with SPSS 18.0, and confirmatory factor analysis and structural model analysis were performed with AMOS 25.0. Findings were as follows. It was found that positive emotions positively influenced cognitive and behavioral flow towards temple stay participants. Otherwise, negative emotions didn’t influence cognitive and behavioral flow towards temple stay participants. Additionally, cognitive and behavioral flow positively influenced happiness towards temple stay participants. The results show that temple stay is a recommended activity for those who try various changes to pursue happiness. The key implications are as follows. First, it is proven that temple stay is different from other active tourism experiences in that it evokes positive emotions of participants through emotional stability. Second, by empirically analyzing the structural relationship of 3 factors, this study resolved the structural questions among emotion, flow and happiness of temple stay participants who pursuit happiness. Third, findings contribute to adding research cases of an emotional or psychological perspective in the tourism field.