ДОСЛІДЖЕННЯ ПИТАННЯ ЗАПРОВАДЖЕННЯ ТА ВЕДЕННЯ ВЕНДИНГОВОГО БІЗНЕСУ В УКРАЇНІ

Abstract

In Ukraine, the implementation of vending activities can be considered one of the promising areas of business that are developing rapidly. In general, retail trade provides an increase in the number of jobs, thereby strengthening the domestic economy. In modern conditions, the level of market supply of goods and the provision of certain services is sufficient. We can observe a tendency to ensure a stable level of volume and structure of sales of goods and services. However, the number of stores is declining, which is associated with the emergence of alternative sales options. One such option can be seen in the sale of various types of goods or services through the installation of popular vending machines. This type of sale allows you to expand the range of goods and services, i.e., to meet as many customer needs as possible. This, in turn, increases the profitability of businesses and minimizes costs, which is especially important in conditions of increased competition in the market. The article analyzes the main approaches and essential characteristics of the features of the introduction and conduct of vending business. The purpose of the study is to study and analyze the domestic experience of the vending business (the essence of the concept, main directions, and participants). According to research, vending is an innovative way to achieve the goals of maximizing income / profitability and minimizing costs. The main groups of vending machines and the main trends in the development of this line of business in the domestic market are highlighted. The advantages and probable risks that accompany entrepreneurs in their chosen field of activity are given. It is proposed to divide vending companies into two groups: those that create or import vending machines and provide services for their installation and maintenance; and start-ups or large enterprises (seeking to start new activities) that buy vending machines to sell different types of goods or provide services. The basic principles of vending companies are described with the example of "AVANGARD", LLC "Liberty Ukraine", G-Water, Siba. Cafe, TM UniPay. Six possible steps for successful entry into this type of business for start-up entrepreneurs have been identified.