Abstract
The current trend in the development of the world community in the face of challenges and threats is the search for the most rational ways to increase the competitiveness of economies. Against the background of the pandemic and isolation, international trade is extremely important and dynamic as a form of the system of international relations and, at the same time, an instrument of integration and communication of states and economic entities. The paper systematizes the theoretical, scientific and practical achievements of foreign and domestic scientists on this issue, summarizes the role and importance of e-commerce from the standpoint of world experience. It also notes the prospects for growth of the electronic market of Ukraine against the background of current trends and challenges. The conclusions contain a vision of prospects and proposals for the development of e-commerce in Ukraine in order to strengthen the competitive position of the state in the European and world economic space.
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