КОМУНІКАЦІЙНИЙ ПОТЕНЦІАЛ КЕРІВНИКА НА ПІДПРИЄМСТВІ З ВИКОРИСТАННЯМ НОВІТНІХ ТЕХНОЛОГІЙ

Abstract

The article identifies the importance of communications and considers the communication potential of the head of the enterprise, as one that stands out through the assessment of the capabilities of the enterprise. Informed and aware of the instructions on the internal communication of managers with the mass introduction of information and communication technologies in their work. It is determined that the state of communications in the enterprise is developing widely, but the communication potential of the head today is not sufficiently developed to ensure communication with other structural units and compliance with the necessary rules for their operation using the latest technologies. This is due to the intensification of international markets and the current development of informatization in the world. The number of registered legal entities and natural persons-entrepreneurs engaged in information and communication activities in Ukraine is analyzed, where the achievement of managers is observed through the setting of goals through the use of existing communication resources of the enterprise. It is proved that the communication potential of managers at the enterprise passes all temporal information complexes of personal activity, which appears before us in a different perspective with the expanded role of managerial transformational unity of actions at the enterprise. It is motivated that communications involve acquaintance of all interested specialists with teamwork at the enterprise, where the main requirements are for project connections. It was found that modern communications function due to technical advances in the enterprise, namely by setting their strategic priorities for the development of modern information, communication technologies and robotics, without which managers are unable to effectively manage. It is substantiated that communications always contribute to the development of enterprise management, namely to resolve the relevant links between management positions, which is manifested through the use of information and communication technologies to optimize the structural units of the enterprise. Rules are provided for managers with communication activity in the enterprise who use the latest technologies due to their positive reputation in the process of communication and feedback.