РОЗВИТОК КОРПОРАТИВНОЇ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ У ДІЯЛЬНОСТІ СУЧАСНОЇ УКРАЇНСЬКОЇ КОМПАНІЇ

Abstract

Today the Ukrainian business environment is characterized by continuous transformation processes, which contributes to the permanent change of operating conditions of companies.The active development of Ukrainian business poses new challenges to domestic companies for change and innovation, which are directly related to the need of using the concept of socially responsible business. The intensification of competition in the Ukrainian market is forcing companies to improve their current business processes and intensify new effective management tools. In the system of modern management such a tool is corporate social responsibility. Most Ukrainian businesses have already realized that in order to achieve sustainable development, increase competitiveness, increase market share and improve reputation, it is necessary to make a positive business contribution to the development of corporate social responsibility, which will include economic, environmental and social factors. Such a strategy will serve to create favorable conditions for successful business in the long run. Theoretical bases of formation of corporate and social responsibility are investigated. The evolution of CSR is considered. The necessity and efficiency of implementation of the concept of socially responsible business are determined. The current state of the Ukrainian CSR market is analyzed. The stages of development of corporate social responsibility are determined. Trends and key directions for the development of CSR in the activities of a modern Ukrainian company have been formed. The purpose of the article is to study the content of corporate social responsibility, justify the need to intensify the position of socially responsible company and determine the main social activities of business for the development of CSR in the activities of modern Ukrainian companies.