Оцінка зовнішньоекономічної діяльності підприємства: конкурентні переваги та державне регулювання

Abstract

The publication analyzes Ukraine’s cooperation with the European, American and Japanese markets, which plays an important role in the current conditions of development of foreign economic activity. Strategic directions of the State-based aid for the development of enterprises in Ukraine are substantiated, namely their managerial and financial aspects. This proves that the sphere of entrepreneurship, like any other social activity, is influenced by the regulatory policy on the part of the State. The relevance of the topic under consideration is that the integration of a naional economy into the world economy, which is currently a priority direction for Ukraine, should be carried out with the help of effective and sometimes innovative means of international cooperation. It should be noted that the substantiated position of managing the foreign economic activity of enterprises should be considered as a significant factor in improving the efficiency of economic activity both at the level of individual economic organizations and at the level of the country. Management of foreign economic relations of any contemporary country, as well as enterprises, is in a certain sense an integral part of both the world economy and the international economic relations. In view of this, the peculiarities, basic principles and methods of managing the foreign economic activity of Ukrainian enterprises are identified. The factors of internal and external environment, influencing the provision of foreign economic activity of enterprises are studied, their peculiarities are defined. The factors that limit business development opportunities in the Ukrainian and international markets are highlighted. Methods of ensuring foreign economic activity are proposed to use favorable opportunities as to maximizing the efficiency of enterprises, as well as to ensure the activation of processes of foreign economic activity.