서빙로봇 디자인속성 및 사용변수가 지속이용 의도에 미치는 영향 연구

Abstract

This study was conducted to identify positive and negative perspectives that should be considered in the design process of serving robots and to derive directions for improving the customer experience process. The S-O-R framework was applied to reclassify attributes into functional and emotional design elements of serving robots and derive usage variables based on innovation resistance theory. For O, we applied use satisfaction, which is psychologically evaluated in the process of using a serving robot, and for R, we applied continuous use intention. The results showed that the key factors of serving robot design are usability and playfulness, factors that constitute extrinsic value are related to use satisfaction and influence, and convenience factors are related to perceived value and influence. Recently, serving robots are trying to expand additional functions and emotional approaches, so it is expected that the presentation of design attributes can help strengthen product competitiveness.