Abstract
The article discusses the pressing issue of professional burnout among auxiliary professionals, utilizing coaching technologies as an effective prevention tool. The syndrome of professional burnout has intrigued researchers worldwide for many years but remains inadequately studied, as technological advancements necessitate constant adaptation, modification, and enhancement of methods and forms for prevention and correction of burnout. Events unfolding in Ukraine and globally adversely affect the entire population, exacerbating workload and accelerating emotional exhaustion among auxiliary professionals. Therefore, this topic requires additional study, analysis, and research, as it is crucial for these professionals to be able to recognize, understand, and restore their emotional state, and to remain resilient and stress-resistant in stressful situations. The main factors contributing to burnout in this category of workers, such as emotional exhaustion, depersonalization, and reduced personal accomplishment, have been identified. Methods and coaching strategies aimed at increasing resilience and stress resilience among workers are discussed, including an individualized approach to psychological support. The authors analyze the effectiveness of coaching as an innovative approach to ensuring psychological well-being in the professional environment, drawing conclusions about the potential benefits of such an approach for practical implementation in today's job market. The authors conclude that prevention of professional burnout through coaching technologies is an effective approach that contributes to enhancing the quality of life and professional activities of auxiliary professionals.
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