ВОЗДЕЙСТВИЕ ВЕРБАЛЬНЫХ И НЕВЕРБАЛЬНЫХ СОСТАВЛЯЮЩИХ НА ВОСПРИЯТИЕ КРЕОЛИЗОВАННОГО ТЕКСТА

Abstract

One of the urgent problems of modern cognitive linguistics is the problem of text reception, the question of its semantic perception is raised, in addition, it should be noted that it has not yet been established in what form the verbal and nonverbal components of the text are stored in human memory. It should be noted that in recent years, interest in the visual presentation of information, including non-verbal means of communication, has increased even more due to the requirements of modern social media focused on clip-based rapid delivery of polycode information, which, as a rule, do not require concentration of attention, but can have a clip-based surface effect on the audience's thinking. As a result, there were works devoted not to the traditional linguistics of the text, but to the linguistics of a polycode, semiotically complicated text, in which creolized texts (CT) became the object of research. Creolized texts are texts consisting of verbal and nonverbal (illustrative) parts, later the term multimodal text appeared. It should be noted, however, that researchers studying creolized texts, as a rule, are limited only to studying the relationship between the verbal and nonverbal (iconic) parts of the text. As you know, at the moment a comprehensive study of the impact assessment of the creolized text has not yet developed. Thus, the problem brought up for consideration in this article is the problem of semantic perception of a creolized text (CT) consisting of an image and a word.