Abstract
The article answers the question of how the heads of republics characterise the status of the subjects of the federation they lead in the conditions of centralisation. Based on the idea of the importance of rhetorical representation of the status of a subject of the federation and using quantitative content analysis of the speeches of the heads of the republics dedicated to the days of the constitution and the days of the republic in the period from 2000 to 2021, the authors show that 1) even during the centralisation of the political system in Russia, republican leaders find suitable rhetorical tools that allow them to emphasise the special status of their regions; 2) they utilise communication opportunities with the local community to articulate their stance on issues important for evaluating the status of the republics.
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