Abstract
The purpose of this study was to derive an appropriate support direction for the domestic sports industry to enter the Indonesian market, which has the largest population among ASEAN countries. For this study, in-depth interviews were conducted with six experts. They were asked to answer questions regarding overall status of Indonesia and constraints when entering sports companies. The research results are as follows. The relationship between Indonesia and Korea has been pretty close in terms of sharing colonial experiences, and the preference for Korean culture is high due to the influence of the Korean Wave. Currently, Indonesia is evaluated as having stable democracy and capitalism compared to other ASEAN countries. Furthermore, Indonesian people are highly interested in health care service and diverse sports. Therefore, institutional improvement is needed for the domestic sports industry to enter Indonesia, and the development of localized products should be actively carried out.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call