ПОВЫШЕНИЕ ДОВЕРИЯ К ИНСТИТУТАМ ЧАСТНОГО ИНВЕСТИРОВАНИЯ ПРИ ИСПОЛЬЗОВАНИИ ЦИФРОВЫХ ТЕХНОЛОГИЙ

Abstract

The paper addresses the issues of building the confidence of private investors in the investment market. In the current conditions, there are a number of trends in the functioning of investment institutions, a decrease in the mount of capital, a deterioration in the quality of the investment portfolio, and significant investment losses. This problem becomes particularly urgent in a crisissituation, when the need to maintain the confidence of private investors in the ability of the financial sector to effectively implement its work and intensify the investment and savings activities of the population increases. The author justifies that at the moment there are several factors that do not contribute to increasing confidence in private investment institutions. To reduce the impact of these factors, it is proposed to increase the use of digital technologies in the information and communication environment, which can help private investors in choosing the direction of investment, as well as in carrying out actions with the investment portfolio. Consequently, the widespread use of digital technologies has become an objective need for the development of the investment market. At the same time, digital technologies such as robo-editors, blockchain-based programs, and cloud computing can be recommended for use for private investors.