ОСОБЛИВОСТІ РОЗВИТКУ ЕНОГАСТРОНОМІЧНОГО ТУРИЗМУ В УКРАЇНІ НА ПРИКЛАДІ ОДЕСЬКОГО РЕГІОНУ

Abstract

Travel with enogastronomic purposes is gaining more and more popularity. The reason for such rapid popularity of enogastronomic tourism is simple – tourists are tired of monotonous classic tours and are looking for new vivid impressions. Areas of tourist attraction are increasingly becoming wine regions with their flavor and local cuisine. Odessa region has the potential for the development of wine tours and private wineries. This is evidenced by the situation with import substitution, state support for agro-industry and small farms, as well as the demand of modern tourists for domestic tourism. Odessa region is one of the most promising wine-growing regions of Ukraine with favorable conditions for the development of enogastronomic tourism, which can increase tourist flows to the Odessa region. Enogastronomic tourism is a relatively new and promising for the Odessa region type of tourist activity due to the fact that it allows you to smooth out the seasonality factor and develop a tourist destination at any time of year. One of the factors that attracts thousands of tourists to places of cultivation of grapes and wine production is the numerous rites associated with this type of human activity. Odessa region is no exception with its multinational population and sayings for table toasts. The promotion of enogastronomic tourism is closely related to the marketing strategy of the tourism industry of Odessa region. It is based on tourists receiving new unique emotions and impressions from visiting the region. The article considers the peculiarities of the development of enogastronomic tourism in Ukraine on the example of the Odessa region. Gastronomic tourism is characterized as the most promising area of tourism business. The issues of national cuisine traditions are highlighted and the main centers of gastronomic tourism of Odesa region are identified. Issues of culinary traditions, gastronomic festivals and holidays in Odessa region are revealed. The peculiarities of specialization of separate territories of Odessa region are found out. The development of wine tourism measures in Odesa region, as the most promising of the regions of Ukraine, was assessed. The state of de-velopment of tourism in the Odessa region as a tourist destination is analyzed.