Abstract
One of the most important challenges that appear when consumers expect the results of modern organizational and technological systems in industrial production within a certain territorial formation, is to forecast the level of the results consumption of high-tech enterprises that are being modernized. Today, the advantage factor of consumer requirements plays a significant role in the field of high-tech products and services. The need to solve this problem is due to the fact that due to various reasons, high-tech enterprises are located very unevenly. There is a problem of rational spatial redistribution. In order to solve this problem classic or modified Reilly models are used, which are gravitational analogues to determine consumer preferences. The influence of the distance factor on the consumer's choice is reflected in using the hypotheses: in the classical model is a proportional square of the distance between the centres, i.e. the organizational and technological system and the consumer; in the modified model is in accordance with the exponential law. The proposed model for predicting consumer behaviour of hightech products, which allows to solve the problem: according the known financial sufficiency of the consumer and a given "geometry" of territorial education it is possible to calculate the optimal location of consumption centres with the required level of service quality; for existing enterprises and its organizational and technological structures to develop recommendations for improving the required quality of services to attract consumers; by known quality and location of consumption centres indirectly determine the financial sufficiency of consumers of this territorial education.
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