АКТУАЛЬНІ ПИТАННЯ УПРАВЛІННЯ ДІЯЛЬНІСТЮ ВІТЧИЗНЯНИХ ПІДПРИЄМСТВ В СУЧАСНИХ УМОВАХ ГОСПОДАРЮВАННЯ

Abstract

The author updates the problems of general uncertainty and riskiness of the economic activity of enterprises with the major crises of recent years: the Covid-19 pandemic and the military invasion of Russia, which caused additional specific risks for which most enterprises were not prepared. Having shown flexibility and adaptability, studying the experience of other countries, most enterprises overcame the crisis of the Covid-19 pandemic, managed to cope with unexpected risks in their activities, and found ways to overcome and eliminate them. However, the military threat from Russia posed new challenges. Threats provoked by Russian military aggression and the introduction of martial law in Ukraine made significant adjustments to the management system of enterprises, increasing the factor of unpredictability of events and the unpredictability of the development of the situation, the appearance of additional specific risks that are not inherent in normal activities in peacetime. In such conditions, there is not enough flexibility and ability to adapt to external conditions in enterprise management, special attention is paid to the introduction of risk-oriented management and the reorientation of its mechanisms in accordance with the special conditions of the military state. The author analyzed the analytics and characterized the risks of wartime. Attention is focused on the possibility of finding enterprises in a state of immediate hostilities and in a state of remote location. The risks associated with threats to people's lives, accidents, destruction of property, as a result of military operations, which make the production process impossible, are analyzed. Risks of complicating logistic support of material and technical support, risks of shortage of certain raw materials, materials, experienced employees, spare parts, etc. For all outlined risks that threaten enterprises during military operations, ways of overcoming or minimizing them were developed. Special emphasis was placed on the reorientation of export activities of enterprises to EU markets. The war brought great threats to the country and specific risks for the economic activity of enterprises. In order to minimize problems and not turn them into global ones that lead to the shutdown of the enterprise, management needs to see these risks in advance, establish backup processes, develop a preventive action plan and train personnel to face the challenges of wartime.