Abstract
The paper discusses the theoretical foundations of dynamic competition in terms of the opportunities for innovative development at the expense of intellectual property protection and quality management, the benefits of society under the conditions of dynamic competition within the framework of the Nash equilibrium, the financial problems of establishing societies, the study of the dynamics of employment in Georgia during the transition period, the definition of corporatism and brandism, and development perspectives. The legal framework will also be studied, including the Association Agreement, the candidate statute and the negotiation phase requirements for employers, and the general content of the socially oriented economy of the European Union. The authors conclude that dynamic competition is being established in Georgia on a large scale, which contradicts the principles of free entrepreneurship, economic "freedom", laissez-faire of Schumpeter, Weber, Hayek and others, and opposes the concept of responsible consumer, and which can be perceived as a form of additional regulation in the conditions of overproduction of the market economy. In the West, in the Pareto equilibrium, on average, about 80% of GDP comes to only 20% of the population, while 80% of the population creates only about 20% of GDP on average, and the dilemma of the self-employed becomes more and more relevant in terms of socio-economic development of countries, which the development of nanotechnologies, artificial intelligence (neural networks) and robotics is also increasing. Also, based on accounting and financial reporting approaches, the principles of recognition of innovation research and development costs in the modern economy will be discussed, indicating the compatibility of their content with dynamic competition and the possibility of the state's potential role in stimulating this area. In the end, according to the authors' conclusion, only those nations that promote innovative development and which need to be stimulated in conditions of real annual economic growth of up to 4% have a future arising from evolutionary economics perspectives.
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