СОЗДАНИЕ И ТЕСТИРОВАНИЕ ЭФФЕКТИВНОЙ МОДЕЛИ КОРПОРАТИВНОГО КАЗНАЧЕЙСТВА ПАО «ГМК НОРНИКЕЛЬ»

Abstract

In a constantly changing market economy, the emergence of new competitive areas, organizations often have to deal with a situation when it is necessary to think over an activity strategy for stable functioning. The adopted strategy for the development of the organization and the management decisions associated with it directly affect the competitiveness of the organization, the size of its market share and the quality of its financial results and cash flows. Given the current difficult economic environment caused by the outbreak of the COVID-19 virus, the global economy is in recession due to the restriction or even shutdown of many large and medium-sized companies. In times of crisis, companies are trying to optimize their costs by reducing them and more careful control. In addition to controlling the company's income and expenses, there is an acute problem of controlling cash flows, which are the basis for the normal functioning of any company. Funds fully cover the work of any enterprise at all stages of its life cycle. This is a rather complex category that occupies an important (if not key) place in the activities of any enterprise. Therefore, cash management requires increased attention. Cash in itself is a non-profit asset, therefore the main goal of its management policy is to maintain it at the minimum necessary level, sufficient for the implementation of effective financial and economic activities of the organization. In this regard, one of the most important tasks of the company's financial management is the operational planning of cash management. One of the key tools for such planning is the company's cash flow forecasting model, which reflects the expected cash receipts and payments of the company for the reporting period. The relevance of this study is due to the fact that in a rapidly changing internal and external environment, the key to the success of any enterprise is the constant availability of a clear, detailed management plan for every detail that affects its activities; one of the key details is money. The purpose of this work is to build a dynamic model for forecasting the company's cash flows, which shows the expected cash receipts and payments of the company for the reporting period.