Abstract
Abstract Because the increased number of Internet users and the common use of IT technology via the expansionof domestic IT infrastructure have increased the web site use of companies, Internet users have begun to experiencea range of online websites. In a digital environment, entrepreneurial companies who have limited resources will require effective management by analyzing the critical factors of the website quality assessment and focusing their resources to seize the market because the website quality built in the company directly affects the satisfaction andpurchase activity of the customers.In this study, a total of 523 surveys from the customers visiting online websites of the entrepreneurial companies werecollected to analyze the factors between the influencing factors and satisfaction and purchase intention using the ServQual method in the AMOS 18.0 program. This analysis showed that the customers visiting the website are satisfied with the factors of tangibility, reliability and responsiveness of visited websites, and the factor of community,which indicates that the level of customer activity in the web sites is related significantly to the customers’ purchaseintentions.
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