Abstract

In connection with the wide multifaceted introduction of information technologies in various spheres of life and activity of the world's population, scientists are talking about the development of society in the digital economy. Processing of large amounts of information, neurotechnologies, 3D printing and other innovations are an integral part of today's life, allowing us to significantly improve the efficiency of production management, the technologies used, equipment, sales, delivery of goods, etc. In the Russian Federation, the concept of "Digital economy" is enshrined in the Strategy for the Development of the Information Community for 2017-2030, approved by Presidential Decree No. 203 of 09.05.2017. In turn, innovations, which imply constant technological improvement of the processes of production, sales, management, etc., are the basis of the innovative economy. The innovative economy is considered as a type of economy, and the digital economy as a kind of economic activity. The question arises of the interaction of these categories and the analysis of their impact on the processes of managing the development of the region's economy in the conditions of processing large flows of information, which is given in the author's interpretation in this article. The elements of the introduction of innovative technologies in the production of agricultural products of the Orenburg region, as one of the leading agricultural regions of the country, are presented. It is noted that a technological breakthrough is needed, an integral part of which is the introduction of digitalization of processes in agricultural production. The emphasis is placed on the need to use reliable information for processing when making managerial decisions. This can be helped by creating a single information and consulting digital platform that also allows you to automatically make the necessary calculations to assess the use of your own and attracted funds, including taking into account state support. The result of determining the effectiveness of investing in the acquisition of a specific innovative technology is presented.

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