ВЗАЄМОДІЯ МЕДІА ТА ПОЛІТИЧНОЇ СИСТЕМИ В КОНТЕКСТІ ФОРМУВАННЯ ГРОМАДСЬКОЇ ДУМКИ

Abstract

Listen

Translate article

The article focuses on the study of the relationship between the media and public opinion and the impact on decision-making in the political process. The study shows that public opinion is a kind of indicator of socio-political changes, which directly affects the editorial strategies of the media and determines the priorities for covering events and topics in the public space. The media, in turn, is an active factor in shaping public opinion, strengthening its influence on political decisions and stimulating the development of political consciousness of citizens. The author notes that one of the important aspects of the interaction between media and politics is the commercialisation of the media space, which, on the one hand, may limit the ability of the media to provide objective information due to its dependence on market interests, advertisers and economic conditions. On the other hand, commercialisation makes the media an important factor in influencing political transformations, especially in post-Soviet states undergoing complex democratic transitions. The article also examines the role of media scandals in shaping political identity, exposing violations in the actions of politicians and ensuring public scrutiny. Media scandals are becoming an important tool in political struggle, manipulation and the formation of new political alliances, and sometimes they are the reason for the resignation of high-ranking officials. At the same time, these processes are accompanied by the risk of fake news, disinformation and manipulation, which can negatively affect public consciousness and threaten national interests and information security. The author concludes that the modern media space requires careful regulation to ensure freedom of speech, media independence and protection from external pressure. Only under such conditions can the media support the development of a democratic society by providing objective information to citizens and facilitating the adoption of sound political decisions that meet the needs of society.