Abstract
This study aims to reveal the impact of 'nature-motivated sensory experience exhibitions' on visitors, where nature becomes art and art becomes nature, even in the midst of serious global environmental issues. To this end, To this end, a quantitative survey was conducted on visitors of the 'team Lab: LIFE' immersive sensory experience exhibition that combines new media art and science and technology. The study population was 130 visitors to the exhibition, and an online questionnaire was conducted, which resulted in a sample of 115 participants. After coding, statistical analysis was conducted using SPSS R-studio linear regression analysis. As a result of the study analysis, first, the sense that affects the immersion of visitors the most was the 'Hands-on experience'. Second, visitors' sense of interest in nature was found to be an “audible experience.” Third, visitors' satisfaction was more affected by immersion than interest in nature. In conclusion, it was confirmed that the “hand-on experience” of visitors had the most influence on the immersion and satisfaction of the exhibition.
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