Abstract
The explosive interest in news platforms observed in the last decade strongly speaks to the transformation of the mass media sphere. At the same time, the unprecedentedly high level of blocking of printed publications hints at an increased interest in global control of information flows. Previously associated exclusively with entertainment and the exchange of information, New Media has today repurposed itself as an ambitious locomotive, actively modeling and directing mass sentiment on issues of social resonance, including aspects of political life. This is a clear indication of their new status as an invisible yet powerful catalyst in shaping public opinion.
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