ВПЛИВ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ ЕКОНОМІКИ НА КОНКУРЕНТОСПРОМОЖНІСТЬ СЕКТОРА ІНФОРМАЦІЙНО-КОМУНІКАЦІЙНИХ ТЕХНОЛОГІЙ

Abstract

The article examined the development of the digital economy, we gained an understanding of its main characteristics, key factors of growth and the main directions of digital transformation in the economic sphere of organizations. These results are aimed at improving the quality, efficiency and reliability of information analysis when making management decisions aimed at increasing the innovative capacity of the digital economy and removing obstacles to its transformation. The main focus is on how the latest digital innovations and their application in other industries affect the position of the ICT sector in the market. The authors analyze how digital transformation can become a tool for increasing efficiency and competitive advantages in the field of ICT, as well as what challenges and opportunities arise in this context for representatives of the industry. The results of the study can be useful for entrepreneurs, researchers and government structures interested in the development of information and communication technologies and their role in the modern digital economy. The main findings of our research include a new concept and classification of spheres of activity and ensuring the competitiveness of the digital economy, which divides it into the digital sector and the sector where digital technologies are used. A system of indicators was created to study the development of the digital economy, which is based on international standards of ICT statistics, national accounts, investments and foreign trade. In addition, indicators based on a new classification of spheres of activity in the digital economy were introduced. It was established that the content of the elements of the digital economy can be revealed based on the results of the digital transformation of the economic activity of organizations. This system is divided into five blocks, including ICT indicators, indicators of the specific digital sector, organizations' spending on technology, digital skills of the population and indicators of company transformation. A methodology was also developed for a detailed assessment of the ICT sector, including calculation methods for determining the contribution to various aspects of the digital economy.