РЕАЛІЗАЦІЯ ІННОВАЦІЙНО-ІНВЕСТИЦІЙНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВ: СВІТОВІ ТРЕНДИ ТА НАЦІОНАЛЬНІ РЕАЛІЇ

Abstract

The article analyzes world trends and national features of realizing the innovation and investment potential of enterprises. It is emphasized that the results of such an analysis can be used for scientific substantiation and methodological support of the system of strategic measures and programs for innovation and investment development of business, the state and its regions, in particular, in such an important stage of development for Ukraine, which is the period of post-conflict recovery. Realization of the enterprise's innovation and investment potential is considered as a process of achieving high production productivity, stable profitability, a favorable market competitive position, and a sustainable ability to produce competitive products that will meet market expectations and most fully satisfy the needs of society. Internal and external aspects of potential realization are presented. It was established that the main directions of realization of the studied potential are related to the change of the existing state to the desired one or several elements of enterprise development strategies, in particular the product, technology, position on the market or in the industry. In the process of studying global trends and national features of the implementation of the innovation and investment potential of enterprises, attention is focused on the newest types of products, leading technologies, new sales markets and promising ones. losses, needs and analysis of recovery opportunities (resources); setting priorities and developing a recovery strategy; diversification of investment sources for economic recovery; promotion of innovation and stimulation of innovative enterprises; promoting cooperation between the public sector, private companies, international organizations and public institutions; development and implementation of joint projects and programs to attract funds and resources for recovery; comprehensive development of human resources; support of socially vulnerable population groups; encouraging enterprises to implement socially responsible projects.