Abstract
The article examines the key components of economic security of the enterprise, including financial, production, marketing, information and personnel security, as well as innovative approaches to their provision. In particular, the introduction of the latest technologies, such as automation, digitalization, the Internet of Things (IoT), 3D printing and energy-efficient technologies, significantly affect the economic security of the enterprise, contributing to increased efficiency, reduced costs and improved product quality. It has been determined that the automation and robotics of production processes reduce the human factor, which leads to a reduction in errors and an increase in accuracy. The use of digital technologies allows for constant monitoring of production processes in real time, which ensures prompt response to any deviations and breakdowns. The introduction of the latest materials and technologies, such as 3D printing, allows you to create more complex and high-quality products, reducing production costs. Innovations in the field of energy efficiency help reduce energy consumption and resource costs, increasing the company's resilience to environmental challenges. It is substantiated that innovations determine the ability of the enterprise to remain competitive and adaptive to changes in market conditions. Development of new products and services, improvement of quality and differentiation of products, flexibility and speed of response, as well as expansion of sales markets through the development of new distribution channels and globalization of activities allow enterprises to maintain and expand market positions. Thus, ensuring the economic security of the enterprise on the basis of innovative development is an extremely important task in the modern world. The use of innovative approaches allows enterprises not only to protect their economic interests, but also to ensure longterm growth and competitiveness. Enterprises that actively implement innovations have more chances to succeed in a dynamic and competitive environment, ensuring stable development and protection from economic threats.
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