Abstract
The state of development of the domestic fruit market is considered. It has been established that the main part of their product supply is formed by households and at the expense of imports. Based on the determination of indicators of the sufficiency of food consumption in Ukraine, it was established that the most critical is the provision of domestic demand for fruit. Elasticity indicators for prices, incomes and substitute products were determined. The coefficients of price elasticity of demand and supply show that consumers and producers respond to price changes – when they increase, demand decreases, and as a result, supply volumes. It was determined that the demand for stone fruits and nuts changes most noticeably when the income of the population varies. The coefficients of the cross-elasticity of the demand for fruits have a positive value. Therefore, there is a direct dependence on the price change for substitute products.
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