Abstract

The article claims as an object of research a variety and a multi-faceted character of a definition "a sociocultural mission of the higher education", which has its value and standard structure with the social positions corresponding to it. The research objective is as follows: to identify a special role of the socio-cultural mission of the higher education as a prevailing one and being implemented through acceptance of values in the course of socio-cultural interaction of all actors of education. The methodology of the research is the principle of social orientation of the higher education formulated and revealed by the author. This principle provides inter-conditionality and mutual enrichment of social and communicative interaction, on the one hand, enlarging its opportunities due to inclusion of external actors in the educational environment, on the other hand, due to enrichment and development of society through reproduction of socio-cultural values by people of a new formation and creative modern way of thinking among youth. The principle of social orientation of the higher education redefines creating of a social capital of the educational organization, promoting transfer and reproduction of knowledge, the culture and values of society in a format: human – knowledge - society. The main result of a research is to determine the features of a socio-cultural mission of the higher education in the period of society’s digital transformation influencing ways of transfer and use of information providing formation of new type of social interaction called "network society". The results of a research can be used in the organization of educational and extra- curricular activity in higher education institution, study guides and lecture courses for teachers, in the organization of youth socially oriented activities.

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