«Другой» посткапитализм. Революция личности и новая антагонистическая об- щественная формация

Abstract

The article considers the transition to a post-capitalist society as a social revolution of personality. The author proves that such a revolution has been taking place for a relatively long time: as a process of the gradual rise of the personaliat – a stratum of popular creative persons (“people with personality”). Simultaneously, it is argued that in the emerging social relations, within which the personaliat dominates, there are all the signs of an antagonistic socioeconomic formation: social production is concentrated on the creation of competitive and excluded goods (personality production); limited resources are involved in the production of the most demanded goods (attention); access to a key limited resource provides significant advantages that contribute to the formation of a ruling class (the personaliat); the “higher” strata exploit the “lower” (“appropriation” and “theft” of personality); the interests of the ruling class are at odds with the interests of the exploited classes. Finally, it is shown that any antagonistic socioeconomic formation is characterized by a multitude of institutional incarnations, and therefore the domination of the personaliat can be challenged by representatives of the impersonaliat who question the normative value of the category of “personality”.