СОЦИАЛЬНОЕ ПРОЕКТИРОВАНИЕ КАК МЕХАНИЗМ РЕАЛИЗАЦИИ СТРАТЕГИИ ПОВЫШЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ МОНОПРОФИЛЬНЫХ ГОРОДОВ

Abstract

The article discusses some features of social design, which can be an integral part of the strategy of increasing the competitiveness of single-industry cities. Social design is also a factor in increasing corporate social responsibility (CSR) of large city-forming companies. In this connection, the implementation of social projects in single-industry towns has a number of features, which are manifested, first of all, in the forms of interaction of various economic entities and regional and local authorities. Ultimately, achieving a balance between the interests of all participants in this process can contribute to the creation of an effective mechanism for implementing a strategy to increase the competitiveness of single-industry towns. The paper analyzes the scientific literature, which allowed to study approaches to social design, to determine the possibilities of assessing the effectiveness of the use of social investments of large city-forming companies, to analyze methodological recommendations that take into account the basic principles of such an assessment. A step-by-step sequence of social design as a mechanism for implementing a strategy to increase the competitiveness of single-industry cities is defined. It is determined that one of the factors of the growth of competitiveness of cities is the need to increase the pace of their socio-economic development. This is especially important for territories with mono-profile specifics. In such single-industry cities, the management of large city-forming companies, together with local administrations, are forced to look for additional opportunities to improve social conditions both for the local population, a significant part of which is involved in local industries, and for attracted specialists from other cities or regions. In the conditions of fierce competition for qualified personnel, it is necessary to use the available resources and look for new mechanisms to create new competitive advantages and ensure the dynamic sustainable development of single-industry towns.