Abstract
The article considers the phenomenon of In-ternet memes in the context of the mytholo-gization of ideas about reality. The author fo-cuses on Internet memes of dystopian con-tent and speaks about dystopia as an object representing the reality surrounding a person. He considers the Internet meme as a commu-nication phenomenon of digital culture. The Internet meme has a complex structure and reflects the views of Internet users on the agenda, their worldview, social and political system of society. In the article, the author contrasts the understanding of the meme within the framework of evolutionary biology and the theory of mind, which was developed within the framework of the so-called memet-ic approach, with the definition of a meme as a media meme and an Internet meme. The author supports the theory of media and communication interpretation of the Internet meme, and traces the connection between the metaphor and the myth presented in it. The metaphorical nature of the Internet meme explains its mythological nature. Meta-phorical constructions serve as a way to en-code myths in Internet memes, as a result of which they mythologize the message con-tained in them. The inclusion of dystopian im-ages of mass culture in Internet memes inevi-tably leads to their mythologization. The theme of dystopias appears in Internet memes as a reaction to the negative aspects of everyday reality, or as an expression of us-ers' attitude to the genre as a whole or specif-ic works, which indicates the popularity of dystopian images among users. Through them, Internet users express their critical attitude to reality in visual-text digital format commu-nication messages.
Published Version
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