ЭТАПЫ РАЗВИТИЯ ЦИФРОВОГО АНАЛИЗА И ЕГО РОЛЬ В СОВРЕМЕННОЙ ЭКОНОМИКЕ

Abstract

The development of digital analysis and its impact on the country’s economic sector underscores the relevance of its study and evaluation. In the context of a rapidly changing economic paradigm, the study of this topic acquires strategic importance, emphasizing the need for an analytical approach to the adaptation and development of business processes in the context of digitalization. The article is devoted to an academic review of the stages of development and the role of digital analysis in the modern economy, the study of key aspects of digital analysis, as well as an assessment of its prospects in the context of the modern corporate environment. The purpose of scientific research is to analyze the evolution of digital technologies, identify factors contributing to the formation of digital analysis, as well as assess the impact of this methodology on business processes, strategic management and overall economic dynamics. In writing the paper, analysis and synthesis methods were used to study the evolution of digital technologies, as well as research methods, such as comparative analysis and expert assessments, to identify factors that contribute to the formation of digital analysis and assess its impact on various aspects of the economy. Scientific research has revealed the key stages of the emergence of digital analysis, revealing its essence and role in the modern digital economy. Significant aspects of the impact of digital analysis on business processes and overall economic dynamics were identified. The findings highlight the importance of digital analysis in today’s corporate environment and its potential to improve business processes and strategic decision-making in a rapidly changing economic environment. Further research in this area may include a deeper analysis of the specific applications of digital analysis and its impact on various sectors of the economy. The scientific novelty of the article lies in a comprehensive study of the stages of development, the essence and role of digital analysis in the modern economy, its impact on business processes, strategic management and general economic dynamics. Previous studies were most often limited to the technical aspects of digital analysis, this article is an in-depth analysis of not only the evolution of digital technologies, but also the factors that contribute to the formation of this methodology.