Abstract
The article is devoted to the study of approaches to managing the digital transformation of business entities. It presents differences in the interpretation of the essence of the concepts of digitalization, digitization, and digital transformation. Three main areas of the enterprise affected by digital transformation have been identified: work with clients, operational business processes, and business models of the enterprise. Digitalization of enterprise business processes will influence changes in value formation and structural changes, and will also depend on them. It is substantiated that the level of use of digital technologies will be greatly influenced by the financial capabilities of the enterprise. An algorithm for the digital transformation of an enterprise has been developed, which makes it possible to choose priority areas for optimizing business processes through varying degrees of digitalization. This algorithm provides a preparatory stage at which it is recommended to carry out a detailed diagnosis of the external environment and assess the degree of penetration of digital technologies into the industry in which the activity is carried out. It provides for diagnostics of the enterprise taking into account available resources and identification of business processes that require innovative changes and solutions. The developed algorithm provides for partial optimization of individual business processes (installation of ERP-, CRM-, HRM- and other resource management systems, document management, logistics, etc.) and significant changes in several business processes using AI, BigData, IoT, cloud technologies, etc. The algorithm ends with the implementation stage, at which the necessary software and technological solutions are implemented. Transformation of operational processes through automation will provide economies of scale and increase productivity. The elements of digitalization of business processes of the enterprise are characterized. Three variable blocks in the transformation of business models are considered: digital modifications of individual processes, the introduction of new digital business models, and digital globalization. Conclusions about the main advantages of enterprises that have carried out digital transformation are drawn.
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