Abstract
In terms of the multicultural modern world, the question of identity is especially actual. Visual arts and cultural practices have very good opportunities for creating spatial-plastic environments that stimulate the viewer's identification processes through the sensory-emotional and cognitive mastering of these images-environments. The object of research is the modeling of plastic media in sci-fi movies of the 1970-80s. Research methods was the disposition adopted in visualistics (verbalization of a visible object), phenomenological reduction of a visual image to a subject-plastic referent, and hermeneutics. As a result of the study, it was determinrd that the subject-plastic (design) environment of the visual image is a sensually perceived model of cultural identity offered by the movie. In the process of comparing oneself to this model, the viewer experiences an identification experience.
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