Abstract
The digitalization trend has fundamentally changed the operating conditions of modern universities and contributed to the formation of new market segments. The use of modern information technologies has made it possible to improve the manufacturability and individualization of educational and research processes, ensuring the achievement of a new quality of the digital scientific and educational environment. New areas of development of the digital scientific and educational environment based on the use of information technology capabilities include gamification technologies, virtual and augmented reality, robotics, cloud technologies, artificial intelligence, blockchain, virtual assistants and the use of social networks in education, research and innovation and other fields of activity. universities. At the same time, these technologies can be applied in the context of developing a software package and information and methodological support for the process of forming and developing sustainable competitiveness of employees of modern universities.
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