ТРАНСФОРМАЦІЯ СИСТЕМ МЕНЕДЖМЕНТУ В УМОВАХ ЦИФРОВІЗАЦІЇ ТА ІННОВАЦІЙНОГО РОЗВИТКУ ПІДПРИЄМСТВ

Abstract

Digital transformations in the economy are rapid in nature and affect all its components and cause changes in almost all business processes, including managerial ones. This article examines the impact of digitalization and innovation on enterprise management systems. The prerequisites for the transformation of management systems in modern conditions have been defined and the prospects for carrying out these changes have been established. The authors analyzed theoretical approaches to management in the conditions of digitalization and identified the main principles on which modern management systems should be based: flexibility and adaptability; innovativeness and creativity; digital transformation and data analysis; focusing on customer needs; teamwork and a horizontal approach in management; continuous training and development of personnel. In the process of research, a number of problems related to the transformation of these systems were identified, in particular: insufficient qualification of personnel; lack or limited financial resources; insufficient management support and integration with existing systems; non-acceptance of planned changes by the company's personnel; imperfect organization of the implementation process, etc. The authors also proposed ways to solve these problems and described the role of technology in increasing the efficiency and competitiveness of enterprises. The article describes subsystems that are components of modern management systems and proved their effectiveness, as well as an algorithm for the transformation of these systems in the conditions of digitalization, and innovative development of enterprises is proposed. The tools for implementing relevant changes are: automation of business processes, introduction of new technologies, construction of digital communication channels with clients, data integration, creation of an innovative culture at the enterprise, ets. Identified the fact that process of building modern management systems, requires problem-oriented approach, the constant updating and improvement of digital technologies and the growth of opportunities for virtualization of business processes. The authors of the article made the conclusion about the importance and necessity of improving management systems in modern conditions and outlined directions for further development of the researched issue.