Abstract

As a result of economic digitalization, the library acts a social institution that performs an extremely important adaptive function: it improves social stability by preserving, exchanging, and disseminating the accumulated spiritual, scientific, and technical potential. As a result, libraries need innovative management approaches. In particular, they need a long-term cultural policy to create a single information space for authors, readers, publishers, and book traders. The digital economy offers new opportunities to provide an expanded list of services that go in line with the interests and needs of various categories of readers. The author used the strategizing methodology developed by Professor V.L. Kvint as a universal tool for building advanced development strategies. The approach made it possible to form a new library innovation management system. The OTSW method provided new program activities for the development strategy of the Russian State Library and revealed its innovative potential. The analysis also made it possible to prioritize the temporal and strategic goals, as well as to identify the promising development technologies. The resulting principles define the development strategy of a modern library as a center of digital competencies and new electronic services. The article introduces the practical methods and their application procedure to enhance the existing and potential opportunities of libraries.

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