ПЕРЕДУМОВИ ТА ОСОБЛИВОСТІ СТРАТЕГІЧНОГО МАСШТАБУВАННЯ БІЗНЕСУ НА ПРИНЦИПАХ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ

Abstract

In today’s conditions, a significant share of enterprises whose businesses are actively developing are looking for new ways to increase efficiency, often associated with scaling. Limited resources, lack of expertise, or insufficient competitiveness can change the enterprise’s strategic plans. The article aims to study the prerequisites and features of strategic business scaling based on the principles of social responsibility in modern conditions. It has been found that strategic scaling for any business is a desirable prospect and a complex procedure with a clear rationale for feasibility and limitations. The work analyzes the organizational conditions of strategic business scaling based on social responsibility (factors of influence, prerequisites, principles of activity). The main principles of strategic scaling include the involvement of interested parties, ethical sourcing, transparency, and accountability (transparency), social and environmental impact, and creating long-term value for social and environmental development. Such a development strategy’s problems, advantages, and risks are also considered. Among the advantages, the following are highlighted: an increase in the volume of production, sales, and profitability; cost reduction due to economies of scale; strengthening of competitiveness in the market; implementation of innovations and their implementation. It was determined that when making decisions about digital transformations of the part of the business that will serve foreign markets, their prevalence among potential consumers should be considered. It is substantiated that today, the team as an internal factor of influence is becoming the main asset of the enterprise, so the strategy of transition from a normal state to a scalable one should be built, first, based on the interests and capabilities of the staff. This context reveals another aspect of corporate social responsibility during the implementation of strategic business scaling. Keywords: strategic scaling, business, social responsibility, transparency, target market, partnership, business process, convergence of legislation, strategy, development.