Abstract
This purpose of this study is to research the impact among Online Community Characteristics of Sports team, Team Satisfaction and Team Loyalty. Subjects for the study were sports stadium spectators based in Seoul and Incheon. A total of 450 surveys were handed out and 248 surveys were used for the final analysis after credibility. Survey data were processed by using descriptive statistics, confirmatory factor analysis, internal consistency reliability, correlation analysis and structural equation model. The result are as follows; first, interaction, enjoyment and information of Online Community Characteristics had impact on team satisfaction. But community reputation did not have an impact on team satisfaction. Second, interaction, enjoyment and community reputation had an impact on team loyalty. But information did not have an impact on team loyalty. Third, team satisfaction had an impact on team loyalty.
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