Abstract
The purpose of this study was to find out the impact among Marketing Activities, Relationship Equity, and Consumer Behavior of the Golf Brands. For this paper, the subjects were 250 participant in fitting event. Survey data was processed by using descriptive statistics, confirmatory factor analysis, internal consistency reliability, correlation analysis and path analysis by structural equation model. The result states, frist, Marketing Activity of Golf Brand was effect Relationship Equity. second, Relationship Equity was effect Consumer Behavior.
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