Abstract
The article deals with cases of euphemization in an actual political discourse on the example of expressions, a «tyazhelyy vopros» ‘hard question’ and an «adekvatnyy (simmetrichnyy, zerkal’nyy, proportsional’nyy) otvet» ‘adequate (symmetrical, mirror, proportional) answer.’ The authors talk about the dominance of the parametric model of presenting reality, evaluate the nominations analyzed from the point of view of acquiring new meanings and their role in indirect communication. Corpus study allows them to identify the convergence of meanings and types of discourses. The perception of new euphemisms by naïve native speakers is also analyzed.
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